Rasheeda Winfield

Rasheeda Winfield is the consummate multi-hyphenate, navigating the spheres of news, entertainment and technology with grit and curiosity. Once featured as Ebony Magazine’s “Black, Fresh and Twenty-Something,” she has produced content for major broadcast, cable and digital streaming networks and has collaborated with celebrities, thought leaders, and influencers across the creative industries. In true multi-hyphenate form, her latest project is rasheeda.io - multimedia content focused on educating beginners and exploring the wonders of blockchain technology. 


This seasoned storyteller has creative instincts, technical know-how,  project management and brand building savvy. As a producer and casting director, she's worked on a variety of productions, from long-form documentary style programming to talk show segments for NCBUniversal, OWN, FOX and Magnolia Network. Whether she's discovering new talent or managing an online project, her production mantra of "expect the unexpected" has never failed her.  Her proven track record of problem prevention and quick no-drama solutions, has made her an invaluable asset throughout her career.


Born, raised and built in NEW YORK...


Born and raised in New York, Rasheeda began her career as a News Reporter and Producer for National Public Radio affiliate station, WFUV Radio 90.7FM. After a stint in radio, she was accepted into the competitive NBC Page Program where she held assignments with the Today Show, NBC News Specials, and CNBC. She later produced for the award-winning newsmagazine, Dateline NBC, where she covered breaking news stories, crime investigations, and celebrity specials. In 2016, she founded RasheedaTV Media, spearheading TV development projects and consulting with digital startups. As a Casting Director, she's liaised with agents and talent managers to identify influencers, thought leaders and fresh talent for unscripted TV and digital projects. With a keen eye for talent, she manages the entire casting pipeline, from outreach strategy,, writing talent one-sheets, to editing talent cutdowns. She is passionate about nurturing rising stars and advocating for the personal development and welfare of all talent in front of and behind the camera.

Rasheeda has worn many hats throughout her career, including that of educator. She's taught business courses and managed campus, as well as e-learning curriculum development for a college course called the Business in the Entertainment and Media Industries at Full Sail University. In addition to teaching, she also considers herself a lifelong learner. Very curious by nature, she enjoys keeping her finger on the pulse and stays informed about the latest trends and pop culture. Her most recent endeavor is "rasheeda.io," a semi-fictional story about the hype around NFTs and the Metaverse. As an early adopter and self-proclaimed "Blockchain Believer," she believes that helping the public understand the vast possibilities and real world potential of blockchain, is a necessary step towards global adoption of this revolutionary technology. Given her background as a broadcast journalist and college instructor, she knows how to simplify complex topics and esoteric subject matter into layman's terms for all to understand. She's excited about the application of blockchain technology across sectors of the entertainment industry and beyond.


Rasheeda holds a Master of Arts in Public Communication and a Bachelors of Arts in Communication/Media Studies and Visual Arts (double major) from Fordham University. She also serves on the Advisory Board for Punchline Agency, a speaking and literary agency.  When she's not busy exploring the Metaverse or investing in the next generation of industry leaders, you can find her watching the latest superhero movie or nurturing her budding culinary ambitions.  

producer & casting director - Non-fiction television & digital

Casting talent, field & segment producing, brand integrations

Segment producing artist/band interviews

News production: Booking guests & field producing 

Brand integration, script writing

Interviews with artists and talent



Showtime at the Apollo with Steve Harvey on FOX

Video Format: Virtual Reality / 360 degree video

Social Media Platform: Facebook

Client: Fox

Steve Harvey hosted a two-hour premiere special of "Showtime at the Apollo" on FOX. In this Virtual Reality (VR) 360 degree video, you'll see that nearly a half a million people turned to FOX's Facebook page to gain backstage access with Steve Harvey right before the show! I produced this video content with the amazing Jupiter Return who provided the super cool 360 degree camera. Steve is just as funny and inspirational in person as he appears on TV.  Click on the video and use your mouse to look up, down, and all around the Apollo's iconic theater and stage. And yes, you'll even see me on stage if you drag your mouse to the left at the beginning of the video. 😃

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Contact Me

Let's collaborate and work together!

  • rasheeda.io on Instagram
  • Rasheeda Winfield on LinkedIn
  • rasheeda.io on YouTube
  • rasheeda.io on Twitter