BRANDING (1).png
  • LinkedIn
  • Rasheeda Winfield on Instagram
 
 

   Featured Work   

In Her Element (short film)

In Her Element (short film)

Play Video

   About   

Rasheeda Winfield is the consummate multi-hyphenate in media, navigating the spheres of entertainment and education with grit and curiosity. Once featured as Ebony Magazine’s “Black, Fresh and Twenty-Something,” she has produced and developed content for major broadcast, cable and digital streaming networks and has collaborated with celebrities, thought leaders, and influencers across the creative industries.

From the air waves to small screen, Rasheeda Winfield 

As a seasoned storyteller with creative instincts and technical know-how, she's worked on a variety of short and long-form productions from conception to completion in a variety of  a producer and casting director for networks including NBCUniversal, OWN, Fox and A&E to name a few. She started her broadcast career as a News Reporter and Producer for WFUV Radio 90.7FM and transitioned to TV by landing a spot in the NBCUniversal Page Program. 

Born and raised in New York, Rasheeda holds a Master of Arts in Public Communication and a Bachelors of Arts in Communication/Media Studies and Visual Arts (double major) from Fordham University. She also serves on the Advisory Board for Punchline Agency, a speaking and literary agency.  When she's not busy exploring the Metaverse or investing in the next generation of industry leaders, you can find her watching the latest superhero movie or nurturing her budding culinary ambitions.

BRANDING.png
IMG_1049.JPG

News & non-fiction entertainment production & development

TV & digital for broadcast & cable networks

Booking guests & casting talent

Field & segment producing

Brand integrations 

Segment producing artist/band interviews

News production: Booking guests & field producing 

Brand integration, script writing

ADDITIONAL CELEBRITY / TALENT SEGMENTS

Showtime at the Apollo with Steve Harvey

Video Format: Virtual Reality / 360 degree video

Social Media Platform: Facebook

Network: Fox

Steve Harvey hosted a two-hour premiere special of "Showtime at the Apollo" on FOX. In this Virtual Reality (VR) 360 degree video, you'll see that nearly a half a million people turned to FOX's Facebook page to gain backstage access with Steve Harvey right before the show! I produced this video content with the amazing Jupiter Return who provided the super cool 360 degree camera. Steve is just as funny and inspirational in person as he appears on TV.  Click on the video and use your mouse to look up, down, and all around the Apollo's iconic theater and stage. And yes, you'll even see me on stage if you drag your mouse to the left at the beginning of the video. 😃

CLICK ON THE VIDEO AND DRAG YOUR MOUSE

My Kid Would Never Do That
NBC News / Dateline NBC

screen.png

Format: Long-form documentary style (60 min)

Network: NBCUniversal (NBC News division)

Correspondent: Natalie Morales

 

My Kid Would Never Do That

A hidden camera series that aired in the spring of 2012 on Dateline NBC. It won a 2013 Gracie Award for Outstanding Series. We designed carefully thought-out scenarios that showcased how teens and pre-teens would react when faced with a challenging situation. What would they do when approached by a friendly stranger offering them ice cream? If they witnessed someone being bullied, would the step up? Would they get into a car with driver who appeared inebriated? Our cameras were there to find out.

 

I was involved in every phase of production – from concept to the final aired product including booking "real people," managing auditions and casting actors, day-of-shoot logistics and release forms, to tape management and managing edits. 

The series won a Gracie award for best "Outstanding Series" in 2013. 

(Episodes:  Stranger Safety 4/15/12; Driving Under the Influence 4/22/12; Cheating 4/29/12; Discriminate 5/6/12)

WHAT CLIENTS AND COLLABORATORS SAY

"Rasheeda not only has a heart of gold, but a desire for excellence and the persistence required to execute in even the most demanding situations. She also carries a rare ability to walk among fame as the salt of the earth. Consequently, she can excel in all kinds of environments, with all walks of life." 

 

—  TJ Loeffler, Founder, Loeffler International

 

CONTACT

RASHEEDA WINFIELD

fox_logo_1
mv-logo
Screen Shot 2016-08-10 at 11.27.11 PM 1
Today_logo_2013
20140304_150402
WBLS
IMG_0462
wfuv

info (at) rasheedatv.com

  • RasheedaTV Rasheeda Winfield
storyteller
20131213_173925
20131114_164820(0)
20140617_222430
20140919_140707
Los Angeles-20130414-00994
Screen Shot 2016-08-10 at 11.25.41 PM
885659_10154088198013840_8727034856320722516_o
180174_564028605100_8013698_n
1910048_564022317700_3619_n
Screen Shot 2016-08-10 at 11.27.11 PM 1
20140304_150402
IMG_0462