Born & built in New York...
Don't let the moniker "RasheedaTV" fool you -- RASHEEDA WINFIELD'S credentials transcend the small screen. This interdisciplinary powerhouse has extensive experience across the creative industries -- from producing and developing content for brands, local, broadcast and cable networks including NBCUniversal, Tribeca Studios, and Mercedes-Benz USA to managing events, both in-person and virtually. With expertise in news and unscripted programming, she’s worked for successful shows such as the Emmy-award winning Dateline NBC, Showtime at the Apollo and The Today Show.
As a self-proclaimed “left brained creative” with storytelling prowess and logistics mastery, she can manage productions and campaigns from conception to completion. Whether she's booking talent, developing a budget or scouting a venue, she’s mastered the production art of "expect the unexpected" and has a proven track record of problem-solving and results-driven communication. She brings enthusiasm, delivers consistent results, and has an absolute commitment to each project she undertakes.