Casting director | tv & digital
Rasheeda Winfield is a creative visionary who thrives at the intersection of storytelling and pop culture. Throughout her decade plus career in TV, radio and digital media, she has produced for major networks including NBCUniversal, managed a range of multimedia projects and collaborated with talent, thought leaders and influencers across the creative industries.
Today, as a casting director, she works closely with talent, agents, managers, production companies and networks to bring stories to life on the small screen. Her areas of expertise include casting hosts, ensemble casts, "real people" and kids for limited to large budget productions. She has the expertise, ingenuity and strategic storytelling skills needed to identify the right talent for any project.
When she's not busy finding dynamic characters for your favorite TV shows, you can find her sipping matcha tea lattes or nurturing her budding culinary ambitions. She holds a Master of Arts in Public Communication and a dual Bachelors of Arts in Communication/Media Studies and Visual Arts from Fordham University.
WHAT CLIENTS AND COLLABORATORS SAY
"Rasheeda not only has a heart of gold, but a desire for excellence and the persistence required to execute in even the most demanding situations. She also carries a rare ability to walk among fame as the salt of the earth. Consequently, she can excel in all kinds of environments, with all walks of life."
— TJ Loeffler, Founder, Loeffler International